How elistik and Twitter differ and how they fit in your digital strategy
elistik offers the ability to broadcast a variety of different types of messages and content to people who are within proximity to each other or to one of our elistik beacons. That being said, there can sometimes be some confusion as to how, why, and when to use elistik vs a Twitter or Facebook post. Understanding the type of broadcasts to use should also be considered. Hopefully with this article we can give some ideas when messages can be used across social platforms and when they should differ.
Okay, so right out of the gate – elistik ON NO LEVEL replaces your social media activity! It should enhance, support, and be a integral part of your strategy. elistik is a powerful and unique tool for your digital and social strategies because of it’s unique broadcast types, but also because of it being a micro-location focused proximity based medium.
In many ways it can bridge the gap between the strictly digital world and the onsite, in person experience. Let’s explore some key differentiators and use cases.
1. Proximity based / onsite validation
elistik provides a platform to communicate directly with your customers while they are onsite or within range of your facility. In contrast to other social media platforms like Twitter, proximity specific messaging are items that are relevant to those on location. For example, a Twitter post for a game might be mentioning the current score of the game. There’s no reason to do that with elistik, since it’s consumers are currently onsite. A more applicable message might be an interesting fact about a player, a piece of trivia in order to win a promotion, or an announcement about concession closing. Proximity based messaging can be an extension of an onsite experience.
2. Filtered and targeted messages
Often social media posts are sent to capture mass attention. We want and need to spread a wide reaching net in this era of digital noise. While elistik allows you to cover a broad net of messaging to those who are nearby, it also allows you to target specific groups of individuals as well. This unique feature allows content creators to give a more personalized experience to those nearby, all within the same application. A very simple use case is having messages that are meant only for employees of any organization. Those individuals are placed into a group, and when selected, broadcasts targeting them will only appear on their devices while they are within proximity. See some ways that this technology is being used to improve the classroom experience.
3. Promotion management
While Twitter can be great for getting the word out about a promotion, elistik will actually help you administer and manage the promotion. One scenario might be using Twitter to let followers know that when they come to your location they can receive a free giveaway. When they get to the location, they can use elistik to claim the promotion and save the pass. The broadcaster can now manage the full redemption of the promotion within elistik, setting quantity limits, and ensuring that only one item per person is given. They gain valuable information from their customers that can be exported after the promotion has ended.
elistik can effectively manage events, with ticketing and quantity management. There are a number of ways this can be done. elistik offers the ability to actually create and generate a pass that can be barcode scanned. This can be utilized with promotions and also with events. Furthermore, if existing tickets have already been purchased, ticket holders can be added to a group so that they would be the only people that would be able to access targeted broadcasts.
5. Alerts and messages
Obviously alerts, messages, statuses, and announcements are a huge part of what Twitter is used for. From this perspective, this can be where some overlapping content might be appropriate. News that is relevant to onsite and offsite audience is great to share. Trivia and surveys can also make a lot of sense to share. Urgent messages that need a broad distribution can get duplicate coverage as well. The benefit of this type of messaging on elistik can come into play if you have alerts that are location specific or obviously only relevant to certain groups, as mentioned above. For example, if you need to notify people sitting in Section 237 of an issue, you can isolate your message to only those in proximity of that section vs alarming a larger audience.
6. You own the experience / no noise
Last, but on no means least, one of the best parts of elistik is that there is less competition for your audiences screen. On Twitter you are constantly fighting and sometimes paying to ensure that even your followers see your broadcast. The same can be said about Facebook as well. When your customers are using elistik at your location, their experience is completely defined by you. This will also provide some pressure to create engaging content, but the ability to have 100% focus on your messaging, will make your broadcasting efforts much more effective.
Now that we have explained some of the similarities and also differences between these powerful tools, let us know your thoughts! How you see elistik fitting into you customer engagement strategy!